They have cameras rolling during fight week every time for the Embedded series. They usually debut a new one every day leading up to the fight. Documents the whole fight week as well as a week or two leading up to the fight. They also usually have cameras rolling night of in the locker rooms and corner for their "Thrill and Agony" Series
This post is inspired from various posts from other boards and twitter threads than anything directly brought up here.
You know, this is admittedly a moot point because I believe Punk has no interest in ever wrestling again, but people always say stuff like this will not diminish his drawing power if he were to do so, which I think is bullshit. Could he still be a draw with some good booking and rehab? Sure. But don't pretend like him looking like a complete hack and novice fighter doesn't hurt a guy whose gimmick in wrestling was that of someone who was a supposed submission/striking expert.
IMO, same goes for Brock and Ronda. Obviously Brock has done well for himself, while Rousey is still a question mark in WWE, but I don't think we should pretend that the losses that ended each of their UFC careers did not diminish what could have been--although of course, if Ronda and Brock had went on being world beaters in UFC, they probably never come to WWE to begin with, but if they did, under those circumstances, they are much bigger draws than coming in off losses.
It did not go unnoticed, to me at least, that there was significant time between Ronda's last UFC fight and her coming to WWE. Maybe that was the plan, or maybe it was a coincidence, but I did have the thought that they were letting that beating Nunes gave her blow over.
I don't think it did anything to hurt their drawing power. Lesnar as an attraction is a huge draw for WWE and even with the Mark Hunt fight there was a ton of publicity and the PPV did huge numbers even losing Jon Jones days out. Same with Ronda. She could go back and fight another fight for the UFC tomorrow and it would't sell under 500,000 PPVs and probably closer to 750k.
As for Ronda not showing up in WWE right away, between training and movie commitments there wasn't a good time. As is she was still doing filming for Mile 22 when she did show up. If WWE had the chance they would have taken her straight from the cage following the Nunes loss and put her right into a WWE ring. They are very much in the business of striking while the iron is hot and the more time that passes the less relevant you become if you aren't in the public eye when it comes to the entertainment business.
Want more proof that losses don't diminish drawing power, look at Chael Sonnen. During his peak in the UFC he went 3-5 with all 5 losses coming via finish yet people still buy the PPVs he is on and watch the cards he headlines. Hell the guy is outdrawing Bellator's whole roster right now despite his fights being awful. Him and Rampage had a dreadful fight to headline Bellator 192 yet still had more viewers than Bellator 193, 194, and 195 combined. So yeah losses don't mean shit when it comes to being a draw
Again, not trying to deny that with good promotion, plus booking, plus charisma and promo ability of each person involved that they can't draw, and even draw big money, just that whatever they do draw, could have been even more without having to overcome the losses---again, of course on a case by case basis, as there's a huge difference in how getting destroyed in a non competitive fight, and say dropping a close decision in the third fight of an epic trilogy would have.
Sonnen is a master at pro-wrestling fight promotion, so is more of the exception that proves the rule IMO. Again, not saying losing kills them as draws, obviously not the case with the numbers you presented and many other examples. Chael Sonnen, like Ric Flair of old, can promo his way to being a huge draw even if he loses every fight for the rest of his career. His draw is his mouth though, not his skillset.
For Rousey though, I cannot see how anyone would not co-sign that her losses made her less valuable than she was at the apex of her UFC career when she was basically approaching that Mike Tyson level 'can't miss' type vibe for every fight. Now, even a diminished version of that is still very valuable for WWE and of course for UFC as well if she ever fights again (same with Lesnar), but had she simply retired undefeated after clearing out her division, her WWE impact would, in my opinion, have resulted in much more in terms of media attention and buyrates.
Now obviously, DC is a wrestling fan and you could see him smiling, so I think it's safe to speculate they're working together here. But it was still awesome.
Also, yes, it's kinda bullshit that Brock is coming off two losses and a no decision due to getting popped by USADA, and is jumping the line for a title shot. But it was still awesome.
Also, if Jones can get his shit together and make a full fledged return, he has two huge matches waiting here, or at least the winner of Brock and DC. I'm just guessing DC wins this, but of course, I want Brock to smash.
It's amazing, as stale as Lesnar's WWE act is, jumping to a new "territory" like the UFC just remade him as an instant attraction again overnight.
Also, I did not see DC beating Stipe at all, so I'm wondering if Brock would have done the same thing after with Stipe? Or if this was a case of the best possible and maybe least likely scenario playing out, allowing a damned pro-wrestling angle to play out on UFC PPV.